Virgin this week have removed all Flash from their site making the move towards other newer technologies such as CSS. In a statement they said that removing flash was deliberate gesture to iPhone customers and other users of handheld mobile platforms.
The company's CIO Ravi Simhambhatla told “The Register” that Flash was also too much of a burden even on desktop and laptop computers. Many visitors to Virgins site reported that over 40% of their CPU was being taking up by Adobe. "Flash is really, really good, but as long as you can keep the hardware controlled," Simhambhatla explained. "If the hardware you are trying to put your product on isn't [fixed] then Flash is questionable.
Virgin plan to move eventually over to HTML5 where they can run all their video, animations and graphics from within the browser without even requiring a plug-in.
This switch away from flash will come as another blow to Adobe as it is still in a battle over Flash on the iPhone/iPod Touch and the iPad’s inability to support flash. Adobe claims that more Flash is required on the web for all the videos and games but Apple who is known for its preference for HTML5 which is already up and working on Apple’s mobile platforms.
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